Bedford Springs Resort
Carol Godwin Communications, in collaboration with lead agency Hunter Public Relations, was extraordinarily successful with its studied and targeted national launch of Pennsylvania’s historic Bedford Springs Resort, following an intricate, multi-facetted renovation and expansion project.
The landmark, four-season resort situated in the Southern Allegheny Mountains underwent a dramatic, $120-million renovation and expansion that after three years of dedicated efforts culminated with a grand re-opening in July 2007. CGC and HPR developed messages around the resurrection of the 185-acre Bedford Springs Hotel National Historic District’s seven historic buildings and eight natural mineral springs, as well as the restoration of the legendary spa, conference center and historic Bedford Springs Old Course.
The CGC/HPR national awareness campaign informed media about the former “springs hotel” and National Landmark once known as the “Carlsbad of America.” CGC/HPR strategically targeted national, regional and local media, created a comprehensive media kit, managed professional photo shoots, distributed key news releases, and orchestrated signature events that successfully attracted media and booked guests.
Special events developed and executed by CGC/HPR included:
- Autumn Wine and Food Extravaganza featuring Bon Appetit
- Cooks and Corks Weekend
- 150th Anniversary of the Trans-Atlantic Cable
- Women’s Wellness Weekend
At its 52nd annual Adrian Awards ceremonies, Hospitality Sales & Marketing Association International (HSMAI) singled out Hunter Public Relations for its significant media-relations efforts on behalf of Bedford Springs Resort. HPR received a 2008 Bronze Adrian Award from HSMAI in the “New Opening/Launch” category, public relations division.
Coverage of the resort’s return appeared in numerous national and major market media, including: USA Today, The Washington Post, WBAL TV (Baltimore), the Washingtonian, Spa magazine, National Geographic Traveler, the Philadelphia Inquirer, the Pittsburgh Post-Gazette, Washington Woman, WUSA TV (Washington, D.C.).
CGC and HPR also managed efforts that resulted in Bedford Springs winning several prestigious awards from organizations such as the Society of America Travel Writers and Pennsylvania Historic Preservation Society.